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Niche Marketing Your
Aquaculture Products

NCRACTB#107

When running a successful aquaculture operation, production is only half the battle. Before you can see any return for your hard work, you still must be able to sell your fish. Due to the absence of large-scale aquaculture processing plants in the Midwest, it is important to understand niche markets in order to effectively market your products. This bulletin explains general marketing concepts and provides ideas for selling your aquaculture products locally.

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Contact

Kimberly Lomax
Office Manager
217-333-6444
klomax@illinois.edu


Illinois-Indiana Sea Grant
Purdue University
195 Marsteller Street
West Lafayette, IN 47907-2033
765-496-6009
iisg@purdue.edu
University of Illinois Extensio
Sea Grant
NOAA
Purdue University