Catch a Following Thumbnail
File Type: pdf
File Size: 1.31 MB

Media Type:

Fact Sheet | Brochure | Poster | Extension Report | Research Summary

Publication Number:

IISG26-SFA-BRC-021

Pages:

8

Description:

This report translates recent social media sentiment research into actionable messaging strategies for aquaculture producers, marketers, and industry partners in the Midwest and Great Lakes region working with Bluegill, Largemouth Bass, Walleye, Yellow Perch, and Rainbow Trout.

This project was funded in part USDA-NIFA through the North Central Regional Aquaculture Center (NCRAC) Award 2022-38500-38103.

Recommended Citation

Quagrainie, Kwamena; Shambach, Amy; Lawrence, Magaret; and Wright, Nicole. Catch a Following: Messaging Strategies for US Midwest-Produced Fishes. 2026. Illinois-Indiana Sea Grant Report IISG26-SFA-BRC-021. https://iiseagrant.org/publications/catch-a-following/.

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Creators

Amy Shambach, Joel Davenport, Kwamena Quagrainie, Margaret Lawrence

Year

2026

Focus Areas

Sustainable Fisheries and Aquaculture

Topics

Aquaculture, Fisheries, Great Lakes Data