A Guide to Marketing for Small-Scale Aquaculture Producers Thumbnail
File Type: pdf
File Size: 593.37 KB

Media Type:

Handbook | Manual | Guide

Publication Number

IISG-06-14

Pages

8

Description:

Small-scale aquaculture producers have income opportunities if they plan their production processes—and plan them well. One of the fundamental principles in marketing is to make it part of the overall planning process. Consider marketing decisions as important as production decisions. No matter how small your aquaculture operation, developing a marketing plan for what you will produce is the best strategy, because the fish have to be sold once they reach marketable sizes.

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Creators

Kwamena Quagrainie

Year

2006

Focus Areas

Sustainable Aquaculture

Topics

Aquaculture