Sea Grant Illinois-Indiana
Research and Funding Research Projects
Assessing consumer preferences and demand for fish: a market analysis of the Midwest aquaculture industry
Major Goals and Objectives
- Identify consumer preferences and demand for fish products
- Estimate consumers’ willingness-to-pay for important food safety and quality informational attributes embedded in aquaculture products
- Assess the competitiveness of aquaculture products with regards to food safety versus imported aquaculture products
Research Information
Principal Investigator:
David Ortega
David Ortega
Initiation Date:
2010
2010
Completion Date:
2011
2011
Affiliation:
Purdue University
Purdue University
Our Work
Contacts
David Ortega
dlortega@msu.edu
dlortega@msu.edu