Sea Grant Illinois-Indiana
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File Size: 1.85 MB
Media Type:
Fact Sheet | Brochure | Poster | Extension Report | Research SummaryPublication Number:
IISG25-SFA-BRC-030Pages:
8Description:
A study funded by USDA’s North Central Regional Aquaculture Center (NCRAC) analyzed public sentiment toward the five fishes to offer valuable insights for industry stakeholders, policymakers, and conservation organizations with vested interests in the management and preservation of these fishes. From July 2020 to June 2024, there were over 732,200 total social media mentions of the five fishes. Bluegill, Largemouth Bass and Rainbow Trout had average weekly mentions that ranged from 375 to 772 mentions per week over the study period. Walleye had the most social media engagement, with average mentions ranging from 1,582 to 2,128 per week over the study period. Yellow Perch had the lowest engagement of the species studied.
Recommended Citation
Quagrainie, K.K., Widmar, N.O. & Smith, M.L. (2025). “Measuring interest in Fish found in the US North Central Region through Online Media.” Purdue University, Illinois-Indiana Publication ISG25-SFA-BRC-030. https://iiseagrant.org/publications/hooked-on-data-unraveling-social-media-conversations-on-midwest-fishes/.