Be Current Smart wins 2016 APEX Award

Posted June 23rd, 2016 in Recreation & Tourism
steer clear of the pier

The Be Current Smart water safety campaign won an APEX Award of Excellence for  its social media effort last summer. At the heart of this award are the colorful graphics designed by IISG’s Joel Davenport. Communicator Anjanette Riley planned the social media promotion of the graphics on Facebook, Twitter and Google.

02_Steer_Clear_of_the_Pier Be_Current_Smart

Be Current Smart is a collaborative Great Lakes project led by Michigan Sea Grant, Wisconsin Sea Grant and IISG. With funding from NOAA, Be Current Smart provided important safety and rescue equipment to beach managers and others in Michigan, Wisconsin, Illinois and Indiana. The project also included bringing together water safety experts and managers in the region and developing new outreach messages for beachgoers.

APEX2016

The IISG communication team led the social media component of this outreach effort, which included seven cartoon graphics with water safety tips. These graphics ran in most of the Great Lakes states and resulted in over 1.3 million impressions. This campaign is up and running again this summer on Facebook, Instagram, and Twitter. To see all the graphics and learn more about how to Be Current Smart, visit Michigan Sea Grant’s Dangerous Currents website.

 

IISG Instagram

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Shipboard Science Immersion 2026
Join the Center for Great Lakes Literacy aboard the R/V Lake Guardian on Lake Superior, July 7–14, 2026!

✅ Open to formal & nonformal educators (grades 5–12) across the Great Lakes region.
📅 Applications open January 2026

Learn more: https://cgll.org/signature-program/r-v-lake-guardian-shipboard-science-immersion/ or the link in bio.

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🌊 Save the Date! 🌊Shipboard Science Immersion 2026Join the Center for Great Lakes Literacy aboard the R/V Lake Guardian on Lake Superior, July 7–14, 2026!✅ Open to formal & nonformal educators (grades 5–12) across the Great Lakes region.📅 Applications open January 2026Learn more: https://cgll.org/signature-program/r-v-lake-guardian-shipboard-science-immersion/ or the link in bio.#TeachingTuesday

Join the Invasive Crayfish Collaborative for an exciting webinar featuring Dr. Chris Taylor from the Illinois Natural History Survey who will provide an overview of midwestern crayfish habitat requirements, feeding, reproductive biology, and life-history.

Crayfishes in the Midwest occupy almost every type of aquatic and semi-aquatic habitat in the region. They function as critically important components of those ecosystems and in many cases represent a majority of invertebrate biomass. As “keystone” species, understanding their biology and roles in ecosystems is critically important.

Register for the webinar at InvasiveCrayfish.org/events1 Or the link in bio.

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Open post by ilinseagrant with ID 18098041069660813
Join the Invasive Crayfish Collaborative for an exciting webinar featuring Dr. Chris Taylor from the Illinois Natural History Survey who will provide an overview of midwestern crayfish habitat requirements, feeding, reproductive biology, and life-history.Crayfishes in the Midwest occupy almost every type of aquatic and semi-aquatic habitat in the region. They function as critically important components of those ecosystems and in many cases represent a majority of invertebrate biomass. As “keystone” species, understanding their biology and roles in ecosystems is critically important. Register for the webinar at InvasiveCrayfish.org/events1 Or the link in bio.