Be Current Smart wins 2016 APEX Award

Posted June 23rd, 2016 in Recreation & Tourism

The Be Current Smart water safety campaign won an APEX Award of Excellence for  its social media effort last summer. At the heart of this award are the colorful graphics designed by IISG’s Joel Davenport. Communicator Anjanette Riley planned the social media promotion of the graphics on Facebook, Twitter and Google.

02_Steer_Clear_of_the_Pier Be_Current_Smart

Be Current Smart is a collaborative Great Lakes project led by Michigan Sea Grant, Wisconsin Sea Grant and IISG. With funding from NOAA, Be Current Smart provided important safety and rescue equipment to beach managers and others in Michigan, Wisconsin, Illinois and Indiana. The project also included bringing together water safety experts and managers in the region and developing new outreach messages for beachgoers.

APEX2016

The IISG communication team led the social media component of this outreach effort, which included seven cartoon graphics with water safety tips. These graphics ran in most of the Great Lakes states and resulted in over 1.3 million impressions. This campaign is up and running again this summer on Facebook, Instagram, and Twitter. To see all the graphics and learn more about how to Be Current Smart, visit Michigan Sea Grant’s Dangerous Currents website.

 

IISG Instagram

Now that the heat of summer has passed, are you thinking about stocking your pond for fishing? 🎣 Find the gamefish you need with the Great Lakes Fresh Fish Finder and make your next catch a great one!

Visit https://freshfishfinder.org/.

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Open post by ilinseagrant with ID 18291937027249877
Now that the heat of summer has passed, are you thinking about stocking your pond for fishing? 🎣 Find the gamefish you need with the Great Lakes Fresh Fish Finder and make your next catch a great one!Visit https://freshfishfinder.org/.

Great Lakes seafood is local, nutritious, and sustainably sourced.

Curious where to find it? Dedicated farmers and producers across the region are bringing fresh fish straight to their communities. By buying local, you’re supporting Great Lakes fishers and farmers.

Discover what’s available near you at the Sea Grant Great Lakes Fresh Fish Finder. Visit FreshFishFinder.org to explore fresh options in your area!

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Open post by ilinseagrant with ID 18086197852851958
Great Lakes seafood is local, nutritious, and sustainably sourced.Curious where to find it? Dedicated farmers and producers across the region are bringing fresh fish straight to their communities. By buying local, you’re supporting Great Lakes fishers and farmers. Discover what’s available near you at the Sea Grant Great Lakes Fresh Fish Finder. Visit FreshFishFinder.org to explore fresh options in your area!

Stocking your garden pond or fish tank?
The Sea Grant Great Lakes Fresh Fish Finder website can help! Hardworking producers in your community have healthy, sustainable, clean, colorful fish ready for you.

Visit FreshFishFinder.org to find fresh fish raised in the Great Lakes region.

Stocking your garden pond or fish tank?
The Sea Grant Great Lakes Fresh Fish Finder website can help! Hardworking producers in your community have healthy, sustainable, clean, colorful fish ready for you.

Visit FreshFishFinder.org to find fresh fish raised in the Great Lakes region.

Clink the link in bio to learn more!

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Open post by ilinseagrant with ID 18353072284092203
Stocking your garden pond or fish tank?The Sea Grant Great Lakes Fresh Fish Finder website can help! Hardworking producers in your community have healthy, sustainable, clean, colorful fish ready for you.Visit FreshFishFinder.org to find fresh fish raised in the Great Lakes region.Stocking your garden pond or fish tank?The Sea Grant Great Lakes Fresh Fish Finder website can help! Hardworking producers in your community have healthy, sustainable, clean, colorful fish ready for you.Visit FreshFishFinder.org to find fresh fish raised in the Great Lakes region.Clink the link in bio to learn more!

Lakes are one of the most vital natural resources on our planet. They serve as a crucial source of fresh water, play a key role in maintaining biodiversity, contribute to climate regulation, and provide recreational and economic opportunities. Join us in celebrating our beautiful Great Lakes today!

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Open post by ilinseagrant with ID 18518436049015099
Lakes are one of the most vital natural resources on our planet. They serve as a crucial source of fresh water, play a key role in maintaining biodiversity, contribute to climate regulation, and provide recreational and economic opportunities. Join us in celebrating our beautiful Great Lakes today!
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