Be Current Smart wins 2016 APEX Award

Posted June 23rd, 2016 in Recreation & Tourism
steer clear of the pier

The Be Current Smart water safety campaign won an APEX Award of Excellence for  its social media effort last summer. At the heart of this award are the colorful graphics designed by IISG’s Joel Davenport. Communicator Anjanette Riley planned the social media promotion of the graphics on Facebook, Twitter and Google.

02_Steer_Clear_of_the_Pier Be_Current_Smart

Be Current Smart is a collaborative Great Lakes project led by Michigan Sea Grant, Wisconsin Sea Grant and IISG. With funding from NOAA, Be Current Smart provided important safety and rescue equipment to beach managers and others in Michigan, Wisconsin, Illinois and Indiana. The project also included bringing together water safety experts and managers in the region and developing new outreach messages for beachgoers.

APEX2016

The IISG communication team led the social media component of this outreach effort, which included seven cartoon graphics with water safety tips. These graphics ran in most of the Great Lakes states and resulted in over 1.3 million impressions. This campaign is up and running again this summer on Facebook, Instagram, and Twitter. To see all the graphics and learn more about how to Be Current Smart, visit Michigan Sea Grant’s Dangerous Currents website.

 

IISG Instagram

A flooded street isn`t just a local problem.

When roads flood, the ripple effects reshape how an entire city moves, and IISG grad student scholar, Tianle Duan, is building the tools to track it in real time.

Using remote sensing, aerial imagery, and AI, this Purdue PhD student maps flood impacts on road networks so first responders and city officials can act faster and smarter.

🔗 Learn more about Tianle’s research at the link in bio.

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Open post by ilinseagrant with ID 17930665056091223
A flooded street isn't just a local problem. When roads flood, the ripple effects reshape how an entire city moves, and IISG grad student scholar, Tianle Duan, is building the tools to track it in real time.Using remote sensing, aerial imagery, and AI, this Purdue PhD student maps flood impacts on road networks so first responders and city officials can act faster and smarter.🔗 Learn more about Tianle’s research at the link in bio.

Teaching plastic pollution? There’s more to it than the 3 Rs.

@NAAEE’s Plastics eeResearch collection pulls together six studies on how to meaningfully educate students, from preschool through middle school, about plastic pollution.

Research-backed, classroom-ready, and free to access.

🔗 Link in bio

📷 Photo credit: NOAA

#TeachingTuesday #PlasticPollution #EnvironmentalEducation

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Open post by ilinseagrant with ID 18154005484475930
Teaching plastic pollution? There’s more to it than the 3 Rs. @NAAEE’s Plastics eeResearch collection pulls together six studies on how to meaningfully educate students, from preschool through middle school, about plastic pollution.Research-backed, classroom-ready, and free to access.🔗 Link in bio📷 Photo credit: NOAA#TeachingTuesday #PlasticPollution #EnvironmentalEducation

Summer on Lake Michigan is the best, and a little prep makes it even better. 🌊☀️

Dangerous currents near piers and breakwalls surprise even strong swimmers. Here`s what to know:

✅ Swim in designated areas
↔️ Caught in a current? Swim to the side — not against it — then to shore
🆘 In danger? Call for a life ring

Save this post and share it with your swim crew. 👇

More Lake Michigan safety resources: link in bio 🔗

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Open post by ilinseagrant with ID 18080860106421463
Summer on Lake Michigan is the best, and a little prep makes it even better. 🌊☀️Dangerous currents near piers and breakwalls surprise even strong swimmers. Here's what to know:✅ Swim in designated areas↔️ Caught in a current? Swim to the side — not against it — then to shore🆘 In danger? Call for a life ringSave this post and share it with your swim crew. 👇More Lake Michigan safety resources: link in bio 🔗