Advancing local marketing of Great Lakes recreation and fisheries products

Major Goals and Objectives

The primary objectives are: 1) To develop a tool to measure the accessibility of safe surface water and coastal recreational resources to communities around southern Lake Michigan, and link this tool to models that support economic valuation of coastal recreation and tourism areas. The aim of this tool is to identify the benefits of investments in improving water quality and public access in legacy contaminated areas, particularly Areas of Concern. 2) To characterize the current marketing and retail chain for Great Lakes fish, and measure the potential for value-added products and marketing to consumers in the region. Possible products include publications and educational materials aimed at increasing the profitability of commercial fish production and consumer access to locally-sourced fish, both wild-caught and aquaculture.

Research Information

Principal Investigator:
Richard "Max" Melstrom
Initiation Date:
Completion Date:
Loyola University Chicago


Max Melstrom
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