Assessing consumer preferences and demand for fish: a market analysis of the Midwest aquaculture industry

Major Goals and Objectives

  • Identify consumer preferences and demand for fish products
  • Estimate consumers’ willingness-to-pay for important food safety and quality informational attributes embedded in aquaculture products
  • Assess the competitiveness of aquaculture products with regards to food safety versus imported aquaculture products

Research Information

Principal Investigator:
David Ortega
Initiation Date:
Completion Date:
Purdue University

Our Work


David Ortega
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