Major Goals and Objectives

• Provide and enhance the description of recreation participants in the nature based and specfiically
  water related learning activities
• Segment recreation participants by applying the Three-step Procedural Model (activity packages,
  sociodemographic background, trip-related characteristics, environmental attitudes; and expenditure information)
• Determine how the activity segments differ in terms of geographic, sociodemographic, travel trip, expenditure, attitudes and other characteristics
• Provide recommendations for public and private recreation organizations interested in the outdoor
  recreation market

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