Illinois-Indiana Sea Grant’s new video celebrates the program’s recent opportunity to raise awareness about safe disposal of unused medicine in one of the biggest venues possible – Times Square! 

In partnership with the American Veterinary Medical Association, the Sea Grant program created a 15-second public service announcement that aired on the CBS JumboTron “Super Screen” on 42nd St. in New York City from late December through March.

An estimated 500,000 people go through Times Square every day, and one million people crowded the streets at midnight last New Year’s Eve.

The focus of the Times Square message was to not flush medicines. For years, the recommendation was to do just that – but now we know that these chemicals can end up in lakes, rivers, and often our drinking water. The best solution right now is to take your unwanted or expired medicines to a collection event in your area where they will be safely and properly disposed of.

If you are looking for a take-back program, you are in luck. On Saturday, April 28, the Drug Enforcement Administration will host another nationwide medicine take-back. You can drop off your expired or unwanted medications from 10 a.m. to 2 p.m. at the nearest collection location. Read more on our medicine disposal blog RX for Action.

To learn more about this issue and find helpful resources, visit our new website,