Be Current Smart wins 2016 APEX Award

Posted June 23rd, 2016 in Recreation & Tourism

The Be Current Smart water safety campaign won an APEX Award of Excellence for  its social media effort last summer. At the heart of this award are the colorful graphics designed by IISG’s Joel Davenport. Communicator Anjanette Riley planned the social media promotion of the graphics on Facebook, Twitter and Google.

02_Steer_Clear_of_the_Pier Be_Current_Smart

Be Current Smart is a collaborative Great Lakes project led by Michigan Sea Grant, Wisconsin Sea Grant and IISG. With funding from NOAA, Be Current Smart provided important safety and rescue equipment to beach managers and others in Michigan, Wisconsin, Illinois and Indiana. The project also included bringing together water safety experts and managers in the region and developing new outreach messages for beachgoers.

APEX2016

The IISG communication team led the social media component of this outreach effort, which included seven cartoon graphics with water safety tips. These graphics ran in most of the Great Lakes states and resulted in over 1.3 million impressions. This campaign is up and running again this summer on Facebook, Instagram, and Twitter. To see all the graphics and learn more about how to Be Current Smart, visit Michigan Sea Grant’s Dangerous Currents website.

 

IISG Instagram

Looking for engaging, place-based literacy resources this school year? The Great Lakes: Our Freshwater Treasure by Barb Rosenstock is a beautifully illustrated dive into the geology, ecology, and history of our Great Lakes—perfect for sparking curiosity in learners of all ages.

📖 Learn more at the link in bio.

#GreatLakes #BookRecommendation #TeachingTuesdays

@brosenstock

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Open post by ilinseagrant with ID 17875930941421859
Looking for engaging, place-based literacy resources this school year? The Great Lakes: Our Freshwater Treasure by Barb Rosenstock is a beautifully illustrated dive into the geology, ecology, and history of our Great Lakes—perfect for sparking curiosity in learners of all ages. 📖 Learn more at the link in bio.#GreatLakes #BookRecommendation #TeachingTuesdays@brosenstock

Shorelines never stop moving.

Our new video series, Shaping the Shoreline, shows how water levels, waves, storms, sediments, and structures like revetments, seawalls, and groins shape the Great Lakes coast.

Clear, quick videos designed for coastal decision makers and anyone curious about coastal change.

Watch now at the link in bio.

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Open post by ilinseagrant with ID 18049876724637954
Shorelines never stop moving.Our new video series, Shaping the Shoreline, shows how water levels, waves, storms, sediments, and structures like revetments, seawalls, and groins shape the Great Lakes coast.Clear, quick videos designed for coastal decision makers and anyone curious about coastal change.Watch now at the link in bio.
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