The first step in useful communication is to listen to your audience. By addressing the perceptions and needs of a community, information can really have impact. With this mission in mind, IISG Environmental Social Scientist Caitie Nigrelli and her intern Carly Norris went to the Zephyr site in Muskegon County in Michigan.

The name, short for the former Zephyr Oil Refinery, refers to property on the Muskegon River that was polluted and contaminated from decades of oil spills beginning at the turn of the twentieth century.
 
But before permits are pulled and backhoes are delivered, Nigrelli and Norris, as environmental scientists, talk to the people who are being affected — to find out what their concerns are, what they’d like to see happen.
 
So they interviewed community stakeholders about how they feel about an area that was at one time ranked by the Michigan Department of Environmental Quality the fourth most hazardous in Muskegon County.
Regardless of its dirty and neglected past, many in the community are interested in seeing its eventual remediation and recovery, Nigrelli and Norris found.
 
They published their findings in their recently released, “A Needs Assessment for Outreach on the Muskegon Lake Area of Concern’s Former Zephyr Refinery,” funded through the Great Lakes Restoration Initiative.
 
“I was really pleased with the diversity of the people we talked with. It really helped me understand the interests and concerns of the stakeholders,” Nigrelli said. “Something that kept coming up was the importance of clear, consistent communication with the property owners adjacent to the site. Now we know where to focus our efforts.”
 
Norris added, “Incorporating community members in the cleanup process helps create an outcome more tailored to local views and ideas.”
 
Their contribution is one of several steps that traditionally take place before remediation under the Great Lakes Legacy Act occurs.
 
The cleanup could get started as early as 2016. For more information and to follow the status of the project, visit www.greatlakesmud.org.

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The gales of November may come early, but, as usual, the nominations for the Lakies are right on time along with our official call for nominations! Brought to you by the Teach Me About the Great Lakes podcast, The Lakies (aka "quite possibly not the least prestigious Great Lakes-focused awards ceremony there is”) are back. Our goal isn't to be the Official Arbiters of Quality, but to host a fun celebration of amazing Great Lakes-related research, outreach, and communication in the inimitable Teach Me style.Nomination categories are:-Great Lakes Science Communication of the Year-Great Lakes Outreach Program of the Year-Great Lakes News Event of the Year-Great Lakes Research Finding of the Year-Coolest Thing You Learned Listening to TMATGL in 2025-Science Podcast of the Year (Non-TMATGL edition)-Great Lakes Animal of the Year-Great Lakes Non-Animal of the Year-Great Lakes Sandwich of the Year-Great Lakes Donut of the YearThe Details: -Deadline: Nominations close on December 4th.Process: It's easy (just enter the name/title and a link).-Self-Nominations: Highly encouraged. Don't be shy.We’d love to get a broad swath of work across both the serious and less-serious categories to celebrate. Feel free to pass the link on to interested people: https://bit.ly/Lakies25
Making Sense of Social Media: Presented by Illinois-Indiana Sea Grant & Purdue Extension‌When: December 6, 2025, from 1 - 4:00 PM ESTWhere: RDM Shrimp, RDM Shrimp, 101 N 850 E, Fowler, IN 47944Registration Link in bio.‌Social media can be a great way to market your small business and products, but sometimes it might feel like you are casting a net again and again to find that your net is empty. After all, the point of using social media marketing is to connect with customers. By attending this workshop, you will:-Hear Research Findings-Participate in an Interactive Workshop Session-Learn Real World Application-Tour a Shrimp Farm-Network at the “After Hour Social”‌This program is supported by the North Central Regional Aquaculture Center and put on in partnership with the Indiana Aquaculture Association Inc, RDM Shrimp, and Ohio Sea Grant, The Ohio State University.‌For questions contact Amy Shambach by email (ashambac@purdue.edu) or phone (317-238-0511)
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