The Be Current Smart water safety campaign won an APEX Award of Excellence for its social media effort last summer. At the heart of this award are the colorful graphics designed by IISG’s Joel Davenport. Communicator Anjanette Riley planned the social media promotion of the graphics on Facebook, Twitter and Google.
Be Current Smart is a collaborative Great Lakes project led by Michigan Sea Grant, Wisconsin Sea Grant and IISG. With funding from NOAA, Be Current Smart provided important safety and rescue equipment to beach managers and others in Michigan, Wisconsin, Illinois and Indiana. The project also included bringing together water safety experts and managers in the region and developing new outreach messages for beachgoers.
The IISG communication team led the social media component of this outreach effort, which included seven cartoon graphics with water safety tips. These graphics ran in most of the Great Lakes states and resulted in over 1.3 million impressions. This campaign is up and running again this summer on Facebook, Instagram, and Twitter. To see all the graphics and learn more about how to Be Current Smart, visit Michigan Sea Grant’s Dangerous Currents website.
With the water sports season in full swing, a coalition of Indiana officials and community groups is hosting a Water Safety Day to raise awareness of safe boating and swimming practices. Hoosiers are invited to the U.S. Coast Guard Station in Michigan City on June 6 from 10 am to 2 pm.
More than 20 people drowned in Lake Michigan last year, and many of those incidents took place at the southern end of the lake. Since 2010, roughly 380 people have drowned in the Great Lakes according to data collected by the Great Lakes Surf and Rescue Project (GLSRP).
Water Safety Day will feature information on everything from choosing proper boating equipment to tools developed by the National Weather Service (NWS) and Indiana Department of Environmental Management (IDEM) that tell beach-goers when and where it’s safe to be in the water. Paddlers and boaters can also hear about best practices from the Northwest Indiana Paddling Association (NWIPA) and the U.S. Coast Guard (USCG).
The event will also feature messages from a new regional water safety campaign with tips for steering clear of dangerous currents and waves. The Be Current Smart campaign encourages swimmers not to jump off structures or enter the water when waves are high. And parents are reminded to “be a water watcher” and keep a close eye on children while they’re in the water.
In addition to hosting Water Safety Day, the Southern Lake Michigan Water Safety Task Force will also participate in several Coastal Awareness Month events slated through June. The group, which was formed last year by IISG, includes representatives from Indiana’s Lake Michigan Coastal Management Program, Indiana Dunes State Park, USCG, NWS, IDEM, GLSRP and NWIPA, as well as officials and beach managers in several coastal communities.
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